Business & Entrepreneurship Fundamentals
About Course
A practical introduction to starting and running a small business, from testing your idea to understanding the basics of legal structure and money.
This course focuses on the decisions every new entrepreneur actually has to make early on, not abstract theory.
This expanded, self-paced edition now also covers branding, selling, day-to-day bookkeeping, hiring, common risks, going digital, and using mobile money, carrying you from your first idea through your first months of actually running the business.
Course Content
Getting Started
-
What Makes a Business Idea Worth Pursuing
-
Understanding Your Market and Customers