Bang Ti Lenydoor

Marketing Fundamentals

Categories: Marketing
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About Course

A complete, 2-month introduction to real, practical marketing, built for small businesses, NGOs, and individuals with limited budgets. From understanding your audience to running your first real campaign, no marketing background required.

You will learn what marketing really is, how to understand your audience and build a brand, the marketing mix, choosing social media platforms, creating content and a content calendar, SEO and email marketing basics, partnerships and word of mouth, marketing on a small or zero budget, and how to read simple metrics. You finish by planning a complete campaign for a real business, NGO or idea of your own.

The course has 22 written lessons, including a capstone project and a self-assessment. Study at your own pace.

This course is free. It is a Bang Ti Lenydoor course and is not an accredited or formal qualification, and it does not promise jobs, income or admission to any programme.

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What Will You Learn?

  • Understand your target audience well enough to actually reach them
  • Build a genuine brand identity, not just a logo
  • Create social media content that gets real attention, not just views
  • Apply real SEO and email marketing fundamentals
  • Market effectively even with a small or zero budget
  • Read and understand marketing analytics to know what's actually working
  • Plan and run a complete, real marketing campaign from start to finish

Course Content

Weeks 1-2: Marketing Foundations

  • What Is Marketing, Really?
    00:00
  • Understanding Your Target Audience
  • Your Brand: More Than Just a Logo
  • The Marketing Mix: Product, Price, Place, Promotion
  • Setting Realistic Marketing Goals
  • Quiz: Weeks 1-2: Marketing Foundations

Weeks 3-4: Digital & Social Media Marketing

Weeks 5-6: Growing Your Reach

Weeks 7-8: Measuring Success & Real Campaigns

Course Assessment

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